lexique


EN FAISANT AVANCER LA LUTTE CONTRE LE SIDA,
NOUS FAISONS AVANCER LA SOCIETE TOUTE ENTIERE.
MOBILISONS-NOUS !

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Campagne - 2003 - prévention
     
 
 
Adult Movies
Agency: TBWA\Paris           
Creative director: Erik Vervroegen
Media: TV - 4X30"
Artisitic director: Andrew WHITEHOUSE
Copywriter: Justin GOMEZ
Production company: BLUE MARLYN
Film maker: ELVIS
Marc Dorcel Production
TV producer: Nathalie GUEIRARD


 

Stricly for a mature adult audience

 
 
Context
In the porn industry, many actors play without a condom, which results in a significant number of infections and doesn’t help in sending prevention messages to the audience.
 
Objective
Remind the porn film audience that it is essential to be protected in all circumstances.
Invite porn actors to play with a condom, which still remains the only way to be protected against Aids.
 
Project
A set of 4 videos showing people having sex in disastrous situations. The final signature states that the main thing is that the sexual intercourse was protected. Humour was used to avoid being too sententious before an X film.
 
Distribution
4 video ads put on 400,000 DVDs produced by the X film company Marc Dorcel.