Context

In the porn industry, many actors play without a condom, which results in a significant number of infections and doesn’t help in sending prevention messages to the audience.

 

Objective

Remind the porn film audience that it is essential to be protected in all circumstances.

Invite porn actors to play with a condom, which still remains the only way to be protected against Aids.

 

Project

A set of 4 videos showing people having sex in disastrous situations. The final signature states that the main thing is that the sexual intercourse was protected. Humour was used to avoid being too sententious before an X film.

 

Distribution

4 video ads put on 400,000 DVDs produced by the X film company Marc Dorcel.