The setting

On the promotion of condoms, AIDES was actively involved in the fight to support the 1987 law which was to lift the ban on advertising condoms. The number of campaigns increased and in 2006 AIDES re-invented the 20-cent condom and in so doing reasserted its demand that the condom be available to all.

 

Campaigns targeting the general public are an essential part of our prevention actions and come in addition to our work in the field.

The new film by TBWA Paris agency for AIDES, Willy Graffiti, takes up this challenge and with its playful mood, rids the condom of its complexes and advocates for its use.

 

 

A willy, drawn on a toilet door, falls for the charms of a pussy, but his attempts don’t meet with much success; all the feminine graffiti run away when he comes near. From the washbasin to the pipes, Willy mopes around until he meets the pencil of a real girl who is doing her makeup in the toilets.

She takes pity on him and draws him a condom which immediately attracts all the female graffiti around.

 

Our intention here was not to be morbid or doom-laden. This film is an ode to joyful sex as long as it’s protected.

It is also a way of telling men that the condom can be seductive.