It only takes a finger to get done, … and to administer a rapid AIDS test by sampling a drop of blood on top of your fingertip, with result in less than 30 mn. To bring this simple concept to life, AIDES and JWT Paris are launching SEXY FINGERS, a sexy and hot campaign that’ll groove for the summer. It is built around an android game app plus a website, all promoted by a music video.
Music video. “Electro-Balls, tits-keyboard, butt-drums ...“
In the music video produced in colorful funkypop animation, a bunch of fingers play on sexual “instruments”. Tap butts to play drums, press tits to launch electro loops, … the music video explores this erotic groove box made out of sex “instruments“. The SEXY FINGERS track has been produced by FLAIRS, a well known French deejay. The music video pays off with: “With just a finger, you can also test for AIDS.“ And invite viewers to either play on the sexy fingers website or download the sexy fingers android app.
Sexy Fingers Android app and website. “Let your fingers get busy. And play. “
Let your fingers get busy, and play. First, test your new sexual musical aptitude on practise mode, then play a “guitar hero“ version of the sexy fingers track on play mode. You can also download the SEXY FINGERS track by FLAIRS in full length. And get all the links to information on AIDS and to new HIV rapid testing centres managed by AIDES people throughout France.
What is HIV rapid testing ?
HIV rapid testing differs from conventional HIV testing and delivers results in 5 to 30 minutes. It relies on sampling a drop of blood on top of your fingertip with a small dedicated sample tool. The test is done by health pros. It is not an option to let people test themselves, because in case of a positive result, you absolutely need psychological support, and important information. The test remains anonymous.
For AIDES, “to get tested must become a gesture as familiar and convivial as "talking about sex" between friends or to buy food. Rapid testing is ideal for all those which are directly concerned with the epidemic and find the current testing unsuited for them: gays, migrants, sex pros, drug users …”
