"Le virus du sida ne se transmet pas en empoignant le combiné d'un collègue" © TBWA\Paris
"Le virus du sida ne se transmet pas en tripotant la souris d'une collègue." © TBWA\Paris
"Le virus du sida ne transmet pas en pénétrant dans le bureau d'une collègue" © TBWA\Paris
Le virus du sida ne se transmet pas en suçant le stylo d'un collègue © TBWA\Paris HIV in the Workplace
Date of production: 2001
Context
The arrival of treatments opened up new prospects in the lives of people affected by HIV/Aids. For example, having access to employment, finding a job again or keeping one’s professional activity are now at the heart of most HIV positive person’s concerns.
However, the latest indicators all show there are increased integration difficulties for these persons, who have to face many snags before the world of business opens its doors to them. Whether latent or blatant, these discriminatory practices show all the efforts that still have to be done for business players to finally accept to leave a place for persons who are affected by a heavy pathology.
Objective
To make business players more aware of the issue of HIV positive persons integration and, in particular, to go back over the ways of getting infected, the misunderstanding of which remains one of the major barriers to HIV persons’integration.
Project
To launch a multi-channel project: posters, "HIV/Aids in the Workplace" practical guide, 15 postcards boxed set, three TV ads and an awareness raising video; a CSA/AIDES/Libération survey, a special issue of the Abécédaire parlementaire, testimonies, trainings and awareness raising actions.
Distribution
200,000 posters distributed through our network and businesses.
Three TV ads and an awareness raising video distributed for free.
Partners
Agency: TBWA\Paris (http://www.tbwa-france.com)
Creative director: Erik VERVROEGEN
Photographer: Nick MEEK
Distribution: Agefiph, journals like "Courrier Cadres", "Rebondir", etc.
