Je n'oublierai jamais le jour de mon procès © TBWA\Paris
Jack est formidable © TBWA\Paris
J'ai toujours rêvé d'être une actrice... © TBWA\Paris Frescoes
Date of production: December 1st, 2005
Context
In many expression forums created by AIDES, a fundamental need appears for HIV positive persons to talk about their disease, both privately and publicly, without risking stigmatisation or rejection by their friends and family and/or society.
According to the latest survey by Sida Info Droit, nearly 6 persons out of 10 have been discriminated because of being HIV positive (professional life, insurance & bank, neighbours, family, etc.) – "Enquête sur les discriminations à l’encontre des personnes vivant avec le VIH" (Survey of discriminations against people living with HIV), Sida Info Droit, 2005.
Objective
To remind the general public that HIV positive persons are still suffering stigmatisation and discrimination, and that it is also ruining their health condition.
To raise general public’s awareness through very moving stories in order to spark reflection and, eventually, to encourage a change in attitude towards diseased persons.
To send a supportive message to HIV positive persons by mentioning their daily problems and to promote efforts by society.
Project
This campaign appeared in the press and on 60x80 posters, and also involved frescoes painted in the middle of French cities (Paris, Marseille, Bordeaux, Angers, Angoulême, Nantes, Saint Nazaire, Montpellier, Poitiers, etc.) to touch a very wide public locally.
These frescoes have been painted by the best of urban graffiti artists, based on visuals created by the TBWA\Paris agency. Each visual was associated to a text higlighting the problems of living with HIV/Aids today.
Distribution
Free press advertisements, 60x80 posters distributed through our network and partners.
Frescoes painted in the middle of French cities (Angers, Angoulême, Bordeaux, Marseille, Nantes, Paris, Poitiers, Saint-Nazaire, etc.)
Partners
Agency: TBWA\Paris (http://www.tbwa-france.com)
Creative director: Erik Vervroegen
Graffiti artists (or graffiti artists collectives): l’Artmada and Drops (Marseille et Paris), Blade (Bordeaux), Don’t give up (Strasbourg), Pictav’art (Poitiers), R’Style (Paris), Tito (Angers)
City councils of Angers, Angoulême, Bordeaux, Marseille, Nantes, Paris, Poitiers, Saint-Nazaire
These visuals have been awarded a Bronze Lion prize at the International Advertising Festival – Cannes.
